Laurens Priem
Fractional & interim CCO / COO, hands-on with AI agents
15+ years leading teams through rapid growth in home energy, e-commerce and marketplaces, as CCO at Quatt and CRO at Naduvi (acquired by fonQ). I build and run products with AI agents and help commercial teams excel with the leverage of AI. Open to fractional and interim CEO, CCO or COO roles.
Experience
Building with AI
After leaving Quatt I spent the summer with my family and went deep on AI.
- Built my own AI agent setup that researches, builds and runs projects largely autonomously
- Launched several B2B and B2C products with it, including an AI restaurant tool with customers in 3 countries
Quatt, Chief Commercial Officer
Quatt develops, sells and installs home energy solutions and is market leader in hybrid heat pumps in the Netherlands.
- Led the B2C and B2B commercial business: 100+ people in marketing, partnerships, sales and technical advice
- Scaled marketing into a lead engine; grew the installed base from ~4,500 to 20,000+ homes
- Helped broaden Quatt into a home energy company: all-electric heat pumps, cooling, batteries, energy
- Realized partnerships with the likes of Eneco, Vereniging Eigen Huis, Achmea and hundreds of installers
- Built an OpenClaw AI assistant on our marketing and sales data and got the commercial team working with it
- Helped raise a €25m Series A; member of the leadership team as the company grew from 30 to 300 employees
Naduvi, Chief Revenue Officer
Online marketplace for interior brands, backed by FJ Labs; Ecommerce50 winner 2022; acquired by fonQ.
- Grew revenue 10x to >€30mln in 2 years while improving profitability, marketing efficiency and retention
- Built growth, pricing, BI and data teams: hired 20+ data analysts, engineers and growth marketeers
- Spearheaded expansion to German market
- Led growth, marketing, CRM, pricing and analytics/AI for 60k products; built the data warehouse
- Played a key role in the $10M Series A fundraising round together with CEO
McKinsey & Company, Engagement Manager
Supported corporations across the globe with strategy, marketing and analytics/AI topics, including:
- Grew from Consultant to Engagement Manager, leading teams of consultants, data scientists and designers
- Multiple marketing ROI optimization programmes
- Assortment optimization for European retailer in office supplies
- Value-based pricing optimization for healthcare company
How I can help
- Fractional or interim CEO, CCO or COO for growing companies that need commercial or operational leadership for a while.
- Advisory and expert calls on growth strategy, go-to-market, scaling commercial and operational teams, and putting AI to work.
- Industries I know well: home energy, e-commerce and marketplaces.
Also
Contact
Email me at laurenspriem@gmail.com or find me on LinkedIn.